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Press Release
KUBO-ROBOTKUBO-robotDubai: ATLAB, a technology-based learning solutions company, has announced a 25 per cent discount on LEGO Education and K-12 products for visitors of BETT Middle East and Africa (MEA) 2018.

The company has also announced that it is partnering with KUBO Robotics to bring its latest coding solutions to students across the UAE and GCC.

The tiny KUBO robot – the size of a cola can – is a simple intuitive plug and learn robot aimed at K-2 students, helping them learn the basics of coding as they play and without the need for books or a screen.
“At ATLAB, our goal is to equip educational institutions with latest technological solutions and ensure that the students are prepared to take on the challenges of the next generation. ATLAB has been at the forefront of this change, working through its STEAM Academies in the UAE and across the region, contributing to the fast changing pedagogical environment,” says Nilesh Korgaonkar, General Manager, ATLAB.


The partnership with Kubo Robotics will enable it to exclusively distribute all Kubo products across the region. “The regional partnership to market KUBO is aimed at bringing the latest solutions to our classrooms. While it is imperative to train our kids to code, it is equally important to teach them when they are young,” adds Korgaonkar.

According to a recent research report the global educational robot market is expected to grow by 16.80 percent annually during the next five years. The report titled “Educational Robot Market: Global Forecast until 2023” by Report Linker points out that the market segment is estimated to grow from AED2.85 billion (USD 778.60 million) in 2018 to AED6.20 billion (USD $1689.20 million) by 2023.

The two-day annual event focusing on the future of education and its transformation kicks off tomorrow at Abu Dhabi with participation from about 50 countries.

“BETT MEA, as an event, offers us a perfect platform to showcase the latest solutions. Our idea of offering a flat 25 per cent discount is to encourage parents and institutions to invest in these technological solutions,” says Arun Nair, Head of Marketing at Centena group, the parent company of ATLAB.

Having launched the ATLAB Teach Assist, the region’s first robotic teaching assistants, the company has now ventured into developing custom applications dedicated to humanoid robots.

ATLAB is also a pioneer in delivering STEAM (Science, Technology, Engineering, Arts and Mathematics) solutions to classrooms.